Why ungated product experiences are the future of PLG

Most SaaS brands are constantly thinking about how to make their products more usable and accessible.

Because that’s what today’s buyers want. They want to be able to explore, use, and understand the value of a product — before they’re asked to pay.

Essentially, to try before they buy.

That’s why product-led growth has become such a popular go-to-market model (and buzzword) over the last few years — and why we’re seeing so many companies offering free trials or freemium plans. Users want to have control over the experience — not be sold to.

Because it’s effective.

But what if you could go further? Remove more friction. Make your product more accessible. And get it in front of an even larger audience?

We’re seeing a new & exciting playbook emerge in PLG

I think it’s the future of how people will buy saas software. It’s all about leading with product value — not gating it.

In this post, I’ll explain this new playbook and why I’m so excited about it.

But first, let’s start with the previous PLG playbook, which is all about using your product as the main tool to acquire, convert, and upgrade customers.